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A business card is one of the most important documents every company needs.
It is an easy way to connect with potential customers and give your contact information to interested parties.
This article will examine why business cards remain relevant in the age of TikTok and digitalization.
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Delivering an excellent first impression
First impressions matter greatly in business.
A well-designed business card catches the eye quickly and makes the recipient willing to engage with your business.
For instance, youre a cybersecurity software vendor and attend a conference for cybersecurity experts.
You meet the technical representative of another software vendor youd like to partner with.
If you only tell the representative your social media handle, they can easily forget it later.
However, a business card gives the recipient a physical document to refer to.
Branding
Business cards are part of your company’s unique brand identity.
Some businesses use unique card shapes and textures to differentiate themselves.
Below is an example of a realtor with a distinctly branded business card.
Below is another excellent example of a branded business card.
This card is shaped like a house, which is apt for a renovation business.
Business cards contribute greatly to branding, even in the digital age.
They help you stand out amid intense competition.
For example, youre a realtor who gave someone your business card.
The person later calls your number, and you help them to find a comfortable home.
Youll get new business based on mutual trust, and referrals can keep coming this way.
A business card makes people more willing to market your business for you.
Cost-effectiveness
Business cards are one of the most cost-effective marketing tools for every business.
They are cheap to print, whether you order the cards online or from a local printing shop.
The printing cost varies depending on the key in of paper, but its nonetheless affordable.
It signals that the recipient is valued enough for you to give them something physical to hold.
Telling someone your social media handle or email address doesnt carry the same aura.
Business cards signal to potential customers and partners that youre willing to make yourself available to them.
This signal helps you build productive commercial relationships in the long run.
They include:
- Business name
Your company name should be clearly stated on the business card.
Use a legible and bold font and give it plenty of space.
The company name is usually the largest text on the business card so that people can easily remember it.
Ensure you spell out the full corporate name.
Logo
Your logo is your company’s unique brand identity and must be included on the card.
The logo visually represents your company and should be proudly displayed on the front of the business card.
Use a high-quality logo picture to make it appear sharp when printed on physical paper.
Don’t add text close to the logo to avoid confusing whoever you give the card to.
Personal name & title
A business should include your personal name and job title.
This way, someone can easily remember who you are and under what situation they received the card.
If the business card has ample space, you’re free to add a headshot.
Tagline
Most businesses have taglines that summarize their services.
Contact details
Your business card must include your contact information.
Include your email address, phone number, social media handle, and other relevant contact information.
Some businesses have multiple email addresses and phone numbers that all cant fit into a single business card.
In that case, it’s possible for you to include the numbers or email addresses you use most.
Physical and web address
Most businesses in this digital age have a website.
If your business has no physical address, no problem the web address is enough.
QR code
A QR code is a creative feature youd increasingly find on business cards.
A QR code can be handy if you run out of space on your business card.
it’s possible for you to add it to the back of the business card to provide extra information.
Call-to-action
Your business card can have text directing the recipient to take a specific action.
A call-to-action button helps drive engagement from the people you give the cards to.
Tips for designing a business card
1.
Avoid stylish fonts that only serve an aesthetic purpose.
It’s advisable to use the Arial and Times New Roman fonts.
We talked about including a QR code on a business card.
Proofread before printing
Any little mistake on a business card can make you look unprofessional.
Hence, always proofread the card details for grammatical and spelling errors before printing them.
Leave enough spacing
Leave sufficient blank space between text and graphic elements.
A well-spaced card is easy to read and helps draw the recipient’s attention to important details.
Some people also jot down notes on business cards, and the spacing helps them do it.
The text on the card should be at least 5mm from the edge of the trim.
The font should be at least 8pt anything below this size might not print well on paper.
Use consistent colors
The business card should be based on your brand identity.
Use the same colors, fonts, and graphics that people associate with your business.
Use high-quality material
Every business card is only as good as the material it is printed on.
No matter how well-designed and detailed your card is, printing it on inferior material makes it lackluster.
is a typical thought pattern.
Ensure your card is printed on high-quality paper.
Some people print their cards on plastic or metal, but paper is okay.
Fortunately, you’ve got the option to choose from a broad range of paper materials.
What material should I print my business card on?
The content of this article is entirely independent and solely reflects the editorial opinion of TechRadar Pro.
