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For consumers, the holidays are a time for family, celebration and shopping.
Remove the need to search by featuring seasonal or gift items on the website homepage.
For example, curate a list of products and list them under Gifts for Grandma.
But dont forget about the customers non-gift purchases.
Making website discoverability a priority will go a long way in providing the frictionless experience customers seek.
Showcase other items that may be of interest
In todays market, consumers want personalization.
Theyve become accustomed to personalized ads, music recommendations and more.
Announce sales and discounts on multiple platforms
Sales and discounts are now an expectation during the holidays.
Its important for small businesses to effectively communicate these deals to their current and prospective customers.
A multi-channel approach may yield the best results.
By creating more touchpoints with the consumer, your brands sales messaging has a better chance of resonating.
There are many ways to get the word out there.
For example, post about your sale onsocial media.
Incorporate a pop-up window on the website to remind customers of the deal.
Use email marketing to share discount codes.
Provide the customer with free shipping once they are in their cart.
Prep for Support
With an increase in shopping comes an increase in customer support requests.
Customers want to be able to add items to theirshopping carteasily and check out fast.
Offering as many quick payment options as possible, such as digital wallets, is beneficial.
Making the buying step as easy as possible will result in more sales.
Test, test, test
Finally, entrepreneurs should always test their website.
Practicing a purchase through a small businesss own website ensures that the website and checkout process run smoothly.
The holidays are an especially hectic time for small business owners.
We’ve featured the best small business server.
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