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Thats right, Clicks is a successful product.

Thats a 0.1% attachment rate.

Clicks for iPhone keyboard accessory on an iPhone 14 Pro

This Palm Centro hasn’t aged well in the past 16+ years

Okay, 0.1% is small, but its measurable.

If you were traveling 0.1% of the speed of light, youd be moving 700,000 miles per hour.

So 0.1% can be a lot of something very large.

Clicks for iPhone keyboard accessory on an iPhone 14 Pro

This Palm Centro hasn’t aged well in the past 16+ years

There are a lot of iPhones, millions sold every year.

Convincing one in a thousand owners to buy a keyboard accessory?

This is a successful product.

Clicks for iPhone keyboard accessory on an iPhone 14 Pro

Were thinking about the next one.

Were thinking about iPhone 16, iPhone 17.

A friend and a fan of the co-founders

Admittedly, Im biased.

Palm Centro in pink

This Palm Centro hasn’t aged well in the past 16+ years

Ive known two of the Clicks co-founders for years.

I started reviewing phones full time in 2006, the same year that Crackberry Kevin Michaluk foundedCrackberry.com.

Thats when I met Michael Fisher at PocketNow.

Clicks for iPhone keyboard accessory on an iPhone 14 Pro

I was handing out the free phones for Samsung, and Michael Fisher was about to become Mr.

Mobile, posting videos on behalf of Android Central and Future, the home of TechRadar.

The Centro has a keyboard, of course, and a stylus.

Clicks for iPhone keyboard accessory on an iPhone 14 Pro

Best of all, its tiny.

Its shorter and lighter than the smaller iPhone 15, though its fat and pill-shaped.

Theres nothing like it today, not even close.

Clicks for iPhone keyboard accessory on an iPhone 14 Pro

Here are two people I know and Im not just friendly with them, Im a fan.

I was a follower of Crackberry.com, and so was Blackberry, the company.

Blackberry invited Kevin on stage to be part of a major phone launch.

Im a fan of Michael Fisher and, frankly, so is everybody.

Just watch his videos, the fella knows what hes doing.

These are longtime phone folks, like me.

Ive forgotten more phones than most people have seen, except for people like these Clicks co-founders.

Before the iPhone dominated, dozens of different phones launched every year.

What if its not?

What if we forgot some of the good stuff?

What if the old days actually had it better?

If you had a smartphone, you had a real QWERTY attached, and not just letters.

You had a shift key and a Control key.

Why has all of this disappeared?

Did Steve Jobs part the Red Sea in 2007 and hardware innovation simply dried up to clear a path?

I agree that some buttons were unnecessary, like the Send and End keys to hang up phone calls.

The iPhone Home Button lasted more than 12 years.

Think about the iPad having amagic keyboard.

That shouldnt be weird on a phone either, you should have the option, says Michael Fisher.

Enter Clicks, with a full QWERTY keyboard for the iPhone.

Because it technically omits SOME keys from a full-QWERTY layout (theres no Esc.

Weird, but true.

Still, the comparison is apt in the best ways.

Thats a good thing!

These people havent been sitting still since 2017, mourning the death of theBlackberry Keyone.

Theyve been plotting and thinking.

Theyve been planning a comeback!

I dont know, I just talked to Mr.

Mobile and Crackberry Kevin.

They made a 3D prototype.

When that happens, Ill give the Clicks the most unbiased review I can manage.

Ill tell you whether or not Id really buy one.

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