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Gone are the days when automobile manufacturers scratched their heads for ways to tackle the challenge of electrification.
These challenges are why the arrival of GenerativeAI(GenAI) represents such an opportunity for manufacturers.
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As the automotive industry evolves rapidly, software and connectivity are transforming the next generation of driving experience.
Such advancements challenge traditional manufacturers whose hardware-focused culture doesnt align with the needs of a software-centric world.
Vice President in Wipro Engineering.
But the US is not the only country taking brave steps towards the emerging technology.
For example, they are able to manufacture batteries for far less.
Savings like this gives them far greater latitude in pricing all their vehicles aggressively.
The bottom line is - less expensive vehicles mean more vehicles on the road, which means moredata.
Essentially, vehicles need to ship with larger computing power than the bare minimum.
This means that they can turn new features around faster, minimizing the risk of failure.
Thats a powerful selling proposition for any automotive company.
Softwarization is inevitable!
With all of Generative AIs potential to offer a superior personalized driving experience, manufacturers should pay attention.
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