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With the rebate discount, it’s now a full $1,000 cheaper than at launch.

It’s an all-round pleasure to shoot with.

Sony Alpha A7 IV on orange background with don�t miss text overlay

This deal at Adorama brings the body down to its lowest-ever price with a huge $500 price cut.

Check out ourNikon Z5 reviewfor more info.

Today’s price at Adorama brings the body right down to its lowest ever price, too.

Canon EOS R5: $3,399$2,899 at Adorama

Canon EOS R6 Mark II: $2,499 $1,999 at Adorama

Canon EOS R8$1,499$1,199 at Adorama

Nikon Z8:$3,996$3,496.95 at Adorama

Nikon Z5: $1,396 $996.95 at Adorama

Sony Alpha a7 IV:$2,499.99$2,299.99 at Adorama

Sony Alpha a7R V: $3,898 $3,498 at Adorama

Sony Alpha a7 III: $1,798 $1,498 at Adorama

Fujifilm GFX50S II with 35-70mm WR Lens: $4,499$3,499 at Adorama

Panasonic Lumix S5 II with 20-60mm f/3.5-5.6 and 50mm f/1.8 lenses: $2,747$2,147.99 at Adorama