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A great deal of innovation has happened since AI exploded into the mainstream with the advent ofChatGPT.
However, the AI boom has not come without its own inopportune side effects.
AI-washing can be explained by looking at its predecessor, greenwashing.
Greenwashing has become a known red flag to look out for, among consumers and enterprises alike.
AI-washing, by comparison, is far newer and so is currently harder to spot.
But there are a few things buyers can look out for along their AI investment journey.
The reality is that few companies in the world are actually investing in generative AI.
Co-founder and the Chief Technology Officer at Dialpad.
Is it available now?
The term vaporware refers tosoftwarethats being advertised but isnt generally available yetthis can sometimes be hard to identify.
Is there an extra fee?
Can I get evidence of ROI?
AI products are expensive, and so seeking an ROI report or calculator is crucial.
- Can I schedule a live demo?
When it comes to investing in AI capabilities, apresentationisnt going to cut it.
Luckily, this is pretty simple when you track back to the core fundamentals.
Firstly, they must ask the question: is this a good product regardless of AI?
In many cases, people will buy traditional software thats AI-enhanced, rather than purchasing an AI-native product.
Its important to step back and consider why a product is being bought in the first place.
The AI wont necessarily mean the CRM is better.
The second question to ask is: do I believe this vendor will continue to innovate?
Investing in an AI product is also a vote to future-proof a business.
However, its crucial for businesses to educate themselves and take steps to protect themselves against AI-washing.
When sourced correctly, AI can truly be transformative to any organization.
We’ve listed the best AI chatbot for business.
The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc.
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