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Amazonis reportedly testing a new AI assistant on its mobile app that can answer customer questions about specific products.
This feature appears to have been initially discovered by e-commerce research firmMarketplace Pulse.
According to the firm, the AI can be found under the Looking for specific info?
section on product pages.
Because its in the early stages, the AI assistant is limited in what it can do.
You cant command it to compare two items or find alternatives.
Although it cant recommend specific products,Amazonschatbotcan make soft suggestions.
In another example, MarketPlace Pulse asked the app assistant ife-bikesare good for romantic dates.
The AI said not really and recommended buying a tandem bike instead.
Quirks and unintended features
There are several quirks affecting the chatbot.
Unsurprisingly, its prone [to] hallucinating wrong information about an item.
MarketPlace Pulse even claims it outright refused to answer basic questions.
Whats more, the assistant is capable of answering prompts that apparently Amazon didnt build it for.
Despite these abilities, you cant hold a regular conversation with the AI like you could withChatGPT.
Its unknown how widespread the test is.
We didn’t have access on our phone.
This story will be updated at a later time.
The team is aiming to launch Alexa Plus on June 30, according to the report.
Unfortunately, development is not going smoothly.
A source with intimate knowledge told Business Insider the revamp is falling short of expectations.
At a glance, it seems Alexa Plus might miss the June 30 deadline.
If you want your own digital sidekick, check out TechRadar’s list of thebest AI-powered virtual assistants.
