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Apple’sfoldable iPhone plans are dead.
It’s just too hard to bridge the gap between current foldable display technology and Apple’s exacting demands.
Except I don’t buy this latest rumor, not at all.
It’s hard work.
I’m sure it’s clear to Apple that today’s state of the art is far from perfection.
At the time, Dr. Choi told me Samsung was pursuing a couple of avenues to decrease the crease.
One would widen the bend to make it less obvious, and the other was looking at new materials.
Samsung is not alone in this.
Perhaps Apple CEOTim Cooklooked at each of them and sniffed, “Nope, not for us!”
He’s probably demanding that the iPhone Fold or iPad Fold have no visible crease.
I think Cook is more pragmatic and might allow for the “least-visible crease on the market.”
Apple is famous, though, for not accepting the same product as everyone else.
It’ll take anARMchip and have it engineered to meet its own Apple Silicon specifications.
It will micromanage components until it’s happy with the final product.
Doing so is not about vanity or even control, it’s about full-stack quality.
There’s only so long that Apple will let Samsung lead in the folding marketplace.
That does not mean Apple is giving up.
There’s only so long that Apple will let Samsung lead in the foldable market.
