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But what does this actually mean for consumers?

Basically, we shouldnt expect to see this making a huge impact straight away.

A human right hand and a robot left hand using a MacBook.

Apple’s on-device AI ventures actually started way back with the iPhone 8 in 2017, long before ChatGPT exploded in popularity.

You might be surprised just how much AI there already is in youriPhone 15orMacBook Air.

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iPhone8

Apple’s on-device AI ventures actually started way back with the iPhone 8 in 2017, long before ChatGPT exploded in popularity.