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Now, we finally have an answer.

Cook then added that I think theres a huge opportunity for Apple with generative AI.

Two iPhones on a blue background showing Siri and Shortcuts

The company will use this June event to unveil its upcomingoperating systemsand software upgrades (likeiOS 18).

What’s en route?

The most likely upgrade that Cook is referring to is a rebooted version of Apple’s Siri voice assistant.

Close-up of the Siri interface

So we can expect a much more conversational, and powerful, voice assistant by the end of 2024.

But what else might benefit from the generative AI that Apple’s been working on?

TheGalaxy S24 camerasare all about AI skills, which aresomething of a mixed bag.

Siri

It’ll be fascinating to see how Apple treads this line across all aspects of the iPhone.

But theres a likely reason for Apples sluggishness, and it comes down to user privacy.

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