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Destruction may not be the best way to illustrate creativity.
Now, the company has issued an apology and scrapped plans to initiate the ad on TV.
The idea is that all this creativity can be combined into this one M4-running iPad Pro.
But that message is quickly lost as you bear witness to the destruction of precious objects.
Apple played the video for the first time at its"Let Loose" eventon May 7.
I was not the only one who felt this way and now Apple is responding.
We missed the mark with this video, and were sorry.
The similarities between these two videos 15 years apart are stunning.
Both of them evoke a similar discomfort.
pic.twitter.com/59uGugPxoXMay 9, 2024
Apple doesn’t offer a lot of apologies.
Steve Jobs famously told iPhone 4 owners who were experiencing connectivity issues that they were"holding it wrong.
“This, though, is no longer Job’s Apple.
Apple CEOTim Cookseems more open to regrets.
It’s not the first time, by the way, we’ve seen this bad idea.
The similarities are stunning.
I’m sure that can be depicted in a new ad.
