When you purchase through links on our site, we may earn an affiliate commission.Heres how it works.
This, too, is tradition and I find it almost endearing but also just a tiny bit cringe-worthy.
It’s just a gadget a very expensive one after all.
Tim Cook acknowledges the crowd.(Image credit: Future / Lance Ulanoff)
He swung launch the door and gave a big wave.
Inside the store, which sits below ground level, the floor was packed.
Vision Pros were lined up on stands similar to what I’d seen at launch.
Tim Cook acknowledges the crowd.(Image credit: Future / Lance Ulanoff)
Below each one was an iPad, describing the experience you were about to have.
Cook, ever the gracious southern gentleman, smiled for countless photos with fans.
He even signed a few things.
Cook pops out and waves.(Image credit: Future / Lance Ulanoff)
I stepped forward and Cook’s eyes caught mine.
He smiled broadly and said hello.
We shook hands and I congratulated him on a successful launch.
Tim Cook was in his element.(Image credit: Future / Lance Ulanoff)
Then I gave him my brief assessment of the product: “It’s incredible.”
He brightened even further, “I know!”
he shouted back over the din.
Waiting for the launch.(Image credit: Future / Lance Ulanoff)
In the meantime, customers were leaving with large Vision Pro boxes they’d pre-ordered.
This will be their first experience with Vision Pro.
The good news is, as I told someone else today, there is no learning curve.
First guy on line.(Image credit: Future / Lance Ulanoff)
The setup is full of hand-holding and using the system generally only requires your gaze and very simple gestures.
This is not your father’s mixed reality.
Booking your demo
For the next few days, all demos will be first-come-first-serve in the stores.
Apple will guide you to sign in with your Apple ID.
You must also be at least 13 years old to go through the experience.
Demos take about 30 minutes.
They put some of the Vision Pros on stands.(Image credit: Future / Lance Ulanoff)
An Apple specialist will guide you through the setup processes, which is fairly straightforward.
You’ll choose a store near you, a date, and an available time.
You might also like
Tim Cook is surrounded.(Image credit: Future / Lance Ulanoff)
Hi, Mr. Cook.(Image credit: Future / Lance Ulanoff)
