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“Appleis not building a car.
Not today, not tomorrow, not this year.
Its not building a gas one or a diesel one.
Its not building an electric one or nuclear-powered one.
I wrote thisin 2015 and it’s just as true today as it was then.
Did it spend potentially billions investigating the possibility, even launchingProject Titanas a focal point of all its efforts?
Yes, it did.
Did it even acquire at least one car tech company, Drive.AI, in 2019?
Virtually all the magic will be on the software, machine learning, and algorithm side.
Sure, eventually, we’ll get a newiPhone 16that will highlight these generative AI capabilities.
For Apple, that’s a market opportunity.
It could build more features in the iPhone to support these cars or further expandCarPlaycapabilities.
Maybe EV was just too small a market.
I think it’s more likely Apple just kept discovering all the challenges unique to the automotive industry.
Now it’sfacing strong competition.
You should not be surprised.
Time to call a self-driving, all-electric Uber and move on.
