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I see it a little differently though.

First, a little history.

Apple MacBook Air M3

The new Apple MacBook Air M3

Up until 2020, virtually all new Apple Macs, including MacBook Airs ranIntelCPUs.

The first such chip theM1 arrived on themuch-loved MacBook Air M1(now discontinued).

Intel has the support of virtually all major Windows PC manufacturers and, perhaps more importantly,Microsoft.

Apple MacBook Air M3

The new Apple MacBook Air M3

The Redmond software giant is in the midst of aCopilotfull-court press.

Apple, by some measures, ownsjust 17% of the PC market.

Apple has a point, though.

Apple MacBook Air M3

Apple MacBook Air M3

That’s all changing now.

The company has no choice.

Siri is not generative, it can’t generate poetry, presentations or artwork.

Apple MacBook Air M3

Apple MacBook Air M3 keyboard (no AI key on there yet).

That’s hamstrung Apple’s efforts to appear ahead of the curve.

I think it’s preparing us for what’s to come.

It’s not just new products and press releases.

What a difference a letter makes).

That’s the message from Apple when it comes to AI: You ain’t seen nothing yet.

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