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It’s finally time for the iPad to shine.

It could improbably be the showcase for the newest piece of Apple Silicon and Apple’s Generative AI strategy.

Apple iPad 10.9-inch 2022

Apple’s own art makes it clear this event will be about the iPad, creativity, and maybe something more. What if those Apples were generated by Apple AI?

There’s much about this May 2024 Apple iPad Event that’s unusual.

Apple usually starts events hours later in the morning, Pacific time.

Keynotes are usually the first speech in a bigger, ongoing event.

Apple May 2024 Event

Apple’s own art makes it clear this event will be about the iPad, creativity, and maybe something more. What if those Apples were generated by Apple AI?

But wait, it gets weirder.

Typically, Apple introduces Apple Silicon updates in its popular Mac line.

That’s not all.

Tim Cook presenting at a recent Apple launch

What Apple CEO Tim Cook says before an Apple Event always matters.

Perhaps this will be just a glimpse.

Apple Generative AI is not just an iPad, Mac, or iPhone play.

It’s potentially a broad and strategic shift in focus that will underpin the Apple ecosystem.

But let’s go back to Tuesday’s Apple Event.

Those companies have a huge head start on Apple.

Qualcomm is already claiming that its chips beat Apple’s M3.

Seen through that light, Apple’s rumored plans aren’t that surprising at all.

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