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Consumers are rapidly evolving the way they shop online.
Younger audiences such as Gen Zs, are well used to interactivity and mobile capabilities.
In addition, real-time interaction is becoming essential - and this is where live video commerce shines.
Co-Founder and CEO of BeLive Technology.
What is retailtainment?
Retailtainment is not just a buzzword but a new frontier in e-commerce.
It represents a blend of entertainment with retail, where shopping becomes an engaging, enjoyable activity.
Why is it growing?
Thanks to technological advancements, the integration of social media, and a shift toward more dynamic online engagements.
Short videos, for example, have become a big thing across social media.
This, combined with interactivity, is helping reshape e-commerce.
Catered solutions like this allow for an unmatched level of customization and agility critical in todays fast-paced market environment.
This new norm is about creating an experience, not just a transaction.
Its about making shopping interactive, immersive, and incredibly enjoyable.
We’ve featured thebest ecommerce platformsfor business.
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