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Have you usedBingsearch lately?

On the left was some commiseration from Copilot and more natural language instructions.

Bing search and ChatGPT

Google results(Image credit: Future)

Google found the same article but below it listed step-by-step rescue instructions.

Again, deciding which is better may be a matter of taste.

But that’s the problem, isn’t it?

Bing vs Google

Google results(Image credit: Future)

If Bing isn’t wildly better than Google, why would people switch?

And, to be clear, most people have not switched.

ThisStatCounter Search Engine Global market sharechart (above) best illustrates my point.

Bing vs Google

Bing results(Image credit: Future)

The red line living in the stratosphere is Google.

Now, look down until you see the blue line.

That’s a guestimate, obviously, but it also puts Bing’s progress in perspective.

Bing vs Google

Bing results(Image credit: Future)

What Google does to its search algorithm can change the fortunes of entire industries.

Bing does not enjoy that kind of power, at least not yet.

How will they feel when Gemini inserts its generative AI answers before that precious result?

Bing vs Google

Google results(Image credit: Future)

At least Bing has not put Copilot responses on top of its core results, at least not yet.

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Search Engine Market Share

Statcounter Search Engine Global Market Share