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For years, business leaders have viewed product roadmaps as the backbone of business innovation andproductivity.
Product roadmaps can even be a great source of PR for companies.
If promoted effectively, they can generate excitement and media coverage through news of upcoming launches and announcements.
Unfortunately, however, the reality is increasingly becoming quite the opposite.
Chief Product Officer (CPO) of DoiT.
The limits of product roadmaps
So, what are the pitfalls of product roadmaps?
And what are their impacts?
Firstly, product roadmaps can slow progress and stifle innovation.
In the day-to-day running of a business, its inevitable that sometimes changes will have to be made.
Granular and time-centric product roadmaps also have a bad habit of erodingcustomertrust.
Whether hard or soft, delivery commitments frequently result in disappointment on the part of customers.
When the business priority shifts (and it will), these promises feel broken.
Unfortunately, all of these factors also impact innovation and sales.
Becoming fixated ondata-driven schedules is one of the biggest mistakes a company can make.
Technology is constantly evolving, so why are businesses sticking to strict schedules?
Businesses also need to increase the value that they place on customer feedback.
Listen to the feedback and then take action theres a lot you could probably learn from it!
Such an approach also fosters innovation and experimentation, with feedback often resulting in more customer-centric products and services.
If something like this is shared as an area of key concern it can be bumped up the queue.
Focus on solving high-priority problems immediately, and then make a long-term plan to address the others.
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The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc.
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