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There’s life in the ol' digital camera yet.

In even better news for the makers of thebest cameras, sales of lenses grew by 4% too.

Person holding the Fujifilm X100VI camera up to their eye with a bustling Tokyo city background

Me with the Fujifilm X100VI in Japan, where camera sales are on the up for the first time since 2010.

A modest recovery, or a new hunger for dedicated cameras?

What can we learn from this positive news?

However, an upturn is only a positive thing for photography in a smartphone-dominated cameras market.

Nikon Zf camera held up to photographer’s eye using the viewfinder, with Z 28mm F2.8 SE lens attached

The Nikon Zf is a superb retro camera with plenty of power under its beautiful hood

All of this points to a seemingly renewed hunger for dedicated cameras.

We’re also sucked in by influencers who can make super-cool looking pictures with super-cool looking cameras.

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