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A couple of years ago,B2Bpaidmarketingcampaigns were focused almost exclusively onGoogleand LinkedIn.
So how can marketers shift their strategies to be inclusive of our youngest professionals?
Account Director at Jordan Digital Marketing.
These days, that kind of generic content gets scrolled past, even on LinkedIn.
Gen Z characteristics B2B marketers must consider when adapting their approach.
Gen Z has no patience for inauthenticity.
Last, Gen Zs natural skepticism means theyre much more likely to look for social proof before purchasing.
Note: your creative resources must be fluent in video.
The other facet of marketing critical to success with Gen Z is relationships.
We’ve featured the best CX tool.
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