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So, a ban may remove a significant marketing channel for many.
For these businesses, a TikTok ban may be even more serious.
Amy Jennette is a marketing leader with a passion for empowering entrepreneurs and transforming brands.
She is Senior Director of Marketing at GoDaddy, where she oversees the U.S. integrated marketing go-to-market strategy.
Most recently, she spearheaded the Power Your Future campaign, which launched the all-new GoDaddy Airo Ai-powered experience.
TikTok is just a social media app - right?
So why are small businesses so concerned about a potential ban in the US?
For many small businesses, TikTok is one of the main ways to connect and transact with their customers.
How big is this problem?
How many businesses could be impacted by a TikTok ban?
If TikTok does sell, there are a lot of short-term and long-term factors that could affect its future.
What we do know is it highlights the dangers for small businesses that rely too heavily on one platform.
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Ok, so what can small businesses be doing right now to prepare for a potential ban?
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Is this still the case?
What can businesses be doing to help their customers find them on search engines?
What about other social platforms?
Should businesses still be leaning on the likes of Instagram and Snapchat as part of their marketing strategies?
Do you believe these platforms see a resurgence following a TikTok ban?
According to a recentGoDaddy survey, there are clear differences between which social media platforms each generation uses most.
For instance, Gen Z favors TikTok more than the other generations.
Millennials and Gen X preferYouTube, while baby boomers use Facebook the most.
How could a shift towards an ecommerce website help overcome these?
Building a lasting relationship with existing customers creates repeat business opportunities.
We’ve compiled thebest ecommerce plaformson the market.
Owning a website gives better control of sales, providing more consistent and quicker payouts.
Websites also offer small businesses the opportunity to build lasting relationships with existing customers, creating repeat business opportunities.
