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In the digital era, customers often have nuanced or additional queries when interacting with brands online.
Optimizing multichannel websites
More customers are accessing websites on the move.
Recentresearchshows that there are around 6.6 billion smartphone users worldwide and this will rise to 7.5 billion by 2026.
Investing in robust and scalablewebsite hostinginfrastructure during website traffic surges is crucial to optimize website performance.
Implementing this technology is not just a simple bandwidth solution; it is a strategic advantage.
Our list of thebest website builderscan help you find a platform that supports multichannel touch points with your audience.
The best of both worlds
Human interaction still shapes how customers engage with businesses.
This level of personalization can significantly enhance user satisfaction, leaving customers feeling valued and heard.
AI now stands at the forefront of human-machine interactions, accessible to both the broader workforce and consumers alike.
Businesses utilizing AI can enhance self-service tools to help speed up the customer service process.
Proactively addressing common concerns through well-crafted FAQs can also alleviate anxieties and provide customers with readily available information.
Check out our guide to thebest AI website builderson the market.
The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc.
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