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The news came in an update shared onYouTube(below) by Pentax’s parent companyRicoh.
Why a half-frame camera?
The new camera’s lens design is based on the Pentax Espio Mini (above), but the rest of its design will likely be quite different.
As that name suggests, these cameras use standard 35mm film but only use half of the frame.
Despite its new camera using film, it sees younger photographers scanning and sharing the snaps digitally, too.
Half-frame should also, in theory, reduce the cost of shooting on film.
Though that may also depend on your chosen lab’s film processing skills.
What will it look like?
This is also how it’ll work on Pentax’s new film camera.
What about the lens?
Pentax says it’s chosen one based on two of its most popular film cameras from the past.
The angle of view is apparently inspired by the Ricoh Auto Half, which first launched in 1962.
The lens' optical design, meanwhile, is based on the Pentax Espio Mini.
And the phenomenal recent success of the film camera-inspiredFujifilm X100VIshows that analog design is having a big moment.
