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This frustration is understandable, considering the average person now reportedly manages nearly 100 passwords.
Additionally, while once a cornerstone of digital security, traditional passwords are increasingly viewed as inadequate.
These dual shortcomings raise the question of whether a better alternative exists.
Fortunately, there is: continuous authentication.
Fraudsters are already adept at cracking passwords and don’t really need a helping hand from the public.
CEO and Founder, Zally.
Studies now indicate an expected loss of $434bn to online payment fraud globally between 2024 and 2027.
However, in doing so, it’s essential online platforms adopt solutions that still enable a smoothcustomer experience.
This situation calls for a more efficient and user-friendly authentication process to improve customer experience and retention.
Bad authentication is a bad experience that benefits nobody and must be tackled now with real urgency.
Thankfully, systems capable of just that are now available for use.
When compared to traditional solutions, the innovative authentication method can provide more robust protection and enhance user experiences.
We’ve featured the best business password managers.
The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc.
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