There’s more competition in the flat-iron market, higher expectations, and people are more budget-conscious.
Two-minute review
GHD is a styling pioneer.
I hadn’t realized how much the Platinum Plus pulled on my hair until I used the Chronos.
In fact, the Chronos' ability to create curls effortlessly is its biggest selling point.
Yet despite these updates and upgrades, the Chronos still falls a little short.
Decent, but not groundbreaking.
And third, GHD continues to offer only one temperature setting 365oF / 185oC across all of its stylers.
The GHD Original, for example, remains a great styler and is much cheaper than the Chronos.
you’ve got the option to buy it directly fromGHDin all three regions.
In the US, the Chronos is available fromAmazon,Walmart, andUlta.
In the UK, it’s available viaLookfantastic,Selfridges,John LewisandHarvey Nichols.
It’s due to launch onAmazonUK on 15 April.
In Australia, it’s available atAdore Beauty.
At the bottom end of the styler is a metal wishbone 360-degree hinge and a 2.7-meter swivel cord attached.
Yet look a little closer at the design and specifications and there are a handful of key differences.
Despite the Chronos' smaller form, the 1-inch plates have remained the same size.
There aren’t any temperature controls on the GHD Chronos.
It then uses this to ensure that heat is evenly distributed.
This promises to deliver greater precision, and better heat consistency means better results.
Other features include a 20-second heat-up time and a three-year warranty.
The Chronos will also switch off automatically after 10 minutes if it’s not being used.
It’s said to create styles that last 24 hours, three times faster than previous models.
This isn’t noticeably faster than the Platinum Plus, which takes 3 minutes and 25 seconds on average.
In terms of responsiveness, I didnt notice much difference between the Chronos and other straighteners Ive used.
Frizz was definitely reduced, and my hair did shine more than normal.
Sadly, this style lasted only until I stepped outside.
Curling my hair using the Chronos took much longer 9 minutes and 45 seconds on average.
The Chronos also glided through my hair without any friction as I twisted the styler to create the curls.
Should I buy the GHD Chronos?
This makes it a great styler for busy people.
There are other options available, even within the GHD range itself, which offer similar features and results.
You have thick or coily hair
The Chronos has only one temperature setting.
First reviewed: March 2024
