Google and Yahoo have changed their policy, here's what you need to know and what to do

When you purchase through links on our site, we may earn an affiliate commission.Heres how it works.

In response,Googleand Yahoo have introducednew policiesaimed at controlling spam and enhancing email security and overall experience.

So, what has changed?

Google introduced Gmail to the public on April 1, 2004, leading many to believe it was an April Fools� Day prank

Yahoo’s onboard too, though they’re a bit hazy on the spam complaint side.

These changes signal a united front to make emailing safer and more secure for everyone.

Google’s recent email guidelines raise questions about who falls into the category of bulk sender.

Still, the concept of bulk senders remains significant.

So, let’s talk about the new authentication requirements for bulk email senders.

This rule aims to make it easier for recipients who want to say goodbye to unwanted emails.

This makes it simple for recipients to remove themselves frommailing listsin a second.

Yahoo has similar rules, even though they haven’t specified a precise threshold for spam complaints.

That includes sales teams, especially those involved in outbound cold emailing.

This means configuring SPF, DKIM, and DMARC properly to comply with the new standards.

Plus, you’ll keep your audience happy and build better connections with them along the way.