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Its a move designed to improve user privacy and stop websites from tracking you as you visit different URLs.
This automatically blocks tracking cookies by default, ensuring your data cannot be followed around the web.
What if a website relies on cookies to function properly?
What happens now?
It has encouraged developers to review their cookie use to guarantee their sites remain working come the change.
Google is far from the first net net app developer to restrict third-party cookies.
The slow approach taken by Google is likely due to its somewhat vested interest in matters.