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“, and the answer was essentially a resounding yes.

The study wasnt specifically confined to Google, also analyzing results from theBingandDuckDuckGosearch engines.

A person on the Google search landing page on a laptop.

Trying to keep up with SEO best practices is a constant game of cat-and-mouse for anyone producing content online.

Google isnt entirely to blame here, of course.

However, there may be deeper problems at play than mere SEO spam attempts.

Algorithms trying to satisfy algorithms… its a weird world, isnt it?

A close-up of a mouse cursor clicking on a box marked ‘SEO’.

Trying to keep up with SEO best practices is a constant game of cat-and-mouse for anyone producing content online.

Of course, Google isnt going to take this lying down.

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A screenshot of the Robots.net homepage.

Spoiler: the ‘journalists’ credited on AI-powered shovel-news sites like Robots.net don’t actually exist.