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Going headless means owning the tech stack from the ground up.
Great DTC founders are marketers marketers with an outstanding ability to germinate and scale consumer movements.
They are not technologists.
Going headless means devoting enormous financial and temporal resources to a field outside the core competency of eCommerce founders.
Think about this as you would with cars.
Headless sites are custom-built supercars beautiful, fast, expensive, and impractical.
Thats where new IaaS + SaaS edge delivery solutions come in.
They replace the entire drivetrain, giving these vehicles the performance of their supercar peers without sacrificing built-in practicality.
Platforms like Shopify and SFCC, while not without their drawbacks, offer an ever-improving alternative to headless builds.
An eCommerce websites technical performance has always had a direct impact on the bottom line of brands.
The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc.
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