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But what makes newstalgia a portmanteau of new and nostalgia the powerful riptide it is?
To find an answer I turned to two newstalgia experts representatives from Bandai and Konami.
Tamagotchi are still super popular today
They revealed its all about the enduring popularity of a timeless concept and a new generation of parents.
Bandai representatives explained to me that the continued success of its Tamagotchis is their timeless appeal.
For Tamogotchis, their popularity is fueled by our innate nurturing behavior.
Tamagotchi are still super popular today
Children love playing with dolls, pretending to be parents.
Tamagotchis are the next step up from that.
This enduring popularity tracks for other newstalgic hits.
Vinyl records are still popular today
Listening to high-quality uncompressed music will never go out of fashion thats why thebest turntablesare still in vogue.
Whats more, this tech isnt ancient its still being updated and adapted.
Similarly, alongside the classic egg-shaped pendants we all know and love theres the Tamagotchi Uni.
Lego is easier to fix than a vintage snapper
These upgrades dont fundamentally alter the product from the thing we always wanted as kids.
It doesnt matter if we dont have many records, we can use it as a speaker.
The virtual pet will encourage us to go out and walk more, or whatever excuse we tell ourselves.
Yu-Gi-Oh! Speed Duel makes me feel like a kid again
But for youngsters, retro gear seems uncool, unapproachable, unintuitive, and downright ugly.
This is where the new in newstalgia comes in.
Ive already mentioned the Tamagotchi Uni.
Then theres Yu-Gi-Oh!s Speed Duel format.
Or there are options like the Lego Retro Camera.
