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TheAVsupply chain has been affected by a series of adverse incidents over the past few years.
We also suffered the global chip shortage, worsened by the concurrent rollout of5Ginfrastructure and clamor for hybrid technology.
And one way to do so is through strong channel partnerships.
As the famous proverb says, If you want to go fast, go alone.
But to go far, you should probably go together.
What is a channel partner?
They range from original equipment manufacturers (OEMs), to wholesalers, to distributors, to resellers.
However, in this case, were going to focus on technology partners.
Vice President of Worldwide Sales at Kramer.
What makes an effective partnership?
Firstly, a good partnership is one that maximizes value and flexibility for both sets ofcustomers.
To achieve this, genuinecollaborationand honesty are key.
Complementary strengths must intertwine, with proprietary technologies and ideas shared to ensure long-term trust and progress.
Companies can improve relationships with both partners and customers by striving to adopt an open ecosystem approach.
Open standards and platform-agnostic solutions also help to avoid the rip-and-replace mindset that is costly both financially and environmentally.
Thirdly, look at their track record.
How long have they been in business?
Are they known for quality or quantity?
How many of their customers make repeat purchases?
Which partners and technologies can help navigate supply fears?
Even so, AV operations no longer need to slow down.
In other words, AV-over-IP.
Even better is a manufacturer that builds AVoIP on open technology.
Whats next?
Though supply chain squeezes seem to be slowly easing, its impossible to forecast industry events to come.
This way, we can be best prepared to safely navigate whatever the world may throw at us next.
We’ve featured thebest collaboration app.
The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc.
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