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B2C e-commerce businesses have set thecustomer experiencebar high for B2B e-commerce business.
B2B businesses must have a reactive CX outlook and the technology to match these new expectations.
B2B companies must verify their digital e-commerce strategies have a much broader reach than just a website.
Principal Digital Strategy & Transformation Consultant, Digital Commerce, Columbus UK.
Enhancing buyer engagement is pivotal for businesses.
As satisfied customers share their commendable buying experiences, it promotes customer retention and drives growth.
To solve issues with low engagement and to increase CLV, product merchandising andanalyticsare critical.
But some e-commerce businesses have a disparate unified commerce strategy, often resulting from a lack of smartphone-friendly browsing.
Businesses need the professionals and software to seamlessly commit to investment in smartphone optimization.
Thus, giving them the tools to deliver on customer expectations and alleviate pressures on in-house IT systems.
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