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Recent developments around the looming TikTok ban have sent shockwaves through the creator community.

The TikTok dilemma

With TikTok’s potential ban looming, creators are at a crossroads.

Manager of Creator Growth, ConvertKit.

Owning your own audience helps creators secure their freedoms and protect their income.

Although this doesn’t solve the algorithm dilemma, it’s a critical step to keeping your audience.

Cross-promotion: Tease content across platforms.

Start a captivating story on TikTok and direct followers to another platform for the conclusion.

This tactic not only retains your audience but also helps you work around app restrictions.

Incentivize subscriptions: Offer exclusive content, like digital downloads oremailcourses, available only through subscription.

This strategy not only transfers your audience but also improves their engagement with your content.

This step is the key to converting your social media interactions into enduring connections.

There’s no gatekeeper filtering your content, ensuring your voice is heard loud and clear.

Algorithm-proof: Your content’s visibility isn’t determined by an opaque system.

Monetization opportunities: An engaged email list is an incredibly valuable asset.

Create a compelling landing page: Your landing page is your first impression.

Make it count by clearly communicating the value of subscribing.

Promote wisely: Use your social media presence to highlight the unique benefits of joining your email list.

How to put this into action: Map out 90 days of content themes.

But you alone control how you build and interact with your audience.

Creators have a knack for swiftly adapting and cleverly innovating.

Its what sets you apart.

Your voice and your vision matter.

We’ve listed the best marketing roadmapping software.

The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc.

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