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Deepfake technology isnt a new concept.
This process used to be incredibly time-consuming and costly, the preserve of experts.
In 2021, a TikTok account named @deeptomcruise began posting humorous deepfake videos of Hollywood star Tom Cruise.
Its since amassed over 5.1 million followers and has even evolved into an industry-leading generative AI business.
So, how can we protect ourselves against their negative effects?
The business value and importance of identity, particularly in the realms of security, must be prioritized.
Identity is a core element of cybersecurity.
And in business terms, identity is all about who has access to what information.
Director of Strategy & Standards, SailPoint.
At SailPoint, we explored the threats ofidentity theftin a recent experiment.
Then, both the tool and Mark read a script in a blind test in front of SailPoint employees.
Its no wonder, then, that these types of impersonation scams are gaining traction across the UK.
Lewis described it as frightening, and youd be hard-pressed not to agree.
Data minimizationcollecting only what is necessary and sufficientwill be essential as well.
Moving forward, its key that businesses use stronger forms of digital identity security.
Businesss IT security teams must be given the tools they need to defend against these types of attacks.
Fortunately, as AI technology grows in accessibility, so too do security tools.
We’ve listed the best ransomware protection.
The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc.
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