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Fancy a Bearbrick as Tweety-Pie?

Or as Andy Warhol?

The BE@RBRICK Audio stood on top of a vinyl player

Or one or other of Daft Punk?

An unsmart Bluetooth speaker?

An dumb (i.e.

The Bearbrick Audio 400% Bluetooth speaker sat down on a record player

no Wi-Fi) Bluetooth speaker with poseable arms and legs?

Costing $500 / 595 / AU$760?

But then again, the press release mentioned input from Ukraines Rinaro Isodynamics.

Bearbrick Audio 400% Bluetooth speaker

Once the Bearbrick Audio 400 itself arrived, I was able to give the product proper consideration.

Bluetooth 5.0 with codec compatibility limited to SBC and AAC, on the other hand, does not.

Six hours of battery life is sort-of OK, I suppose.

Bearbrick Audio 400% Bluetooth speaker from behind

Or is it the cutest thing imaginable?

The idea that its sound is omnidirectional, for instance, is fanciful.

Its basically flat where dynamics are concerned.

A close up of the Bearbrick Audio 400% Bluetooth speaker

And for a hard-nosed and dispassionate individual like me, of course, the biggest problem is the price.

Does the DALI look like a bear?

No, it doesnt.

Does it represent better value for money than the Audio 400?

You bet your boots it does.

For years, Ive privately referred to this as the Bang & Olufsen phenomenon.

Bang & Olufsen customers know theyre paying over the odds in pure performance terms, and they dont care.

The Bearbrick Audio 400 is a similar proposition.

They want the bear with the speakers in its ears.

I wanted to dislike the Bearbrick Audio 400.

I wanted it to be a cynical exercise in marketing, and a ploy to fleece the credulous.

But it isnt not entirely, anyway.

I quite like it.

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