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This gives Loewe more flexibility to make its OLED TVs standout from the competition by allowing for more customization.
There’s also the added benefit of taking more of the assembly process in house to save on costs.
Inside Loewe’s production facility in Kronach, Germany
Does that mean we’ll see cheaper Loewe TVs?
The reason for this, Alber tells me, is down to an increasing focus on sustainability.
He recounts a recent story about a customer who wanted their old Loewe TV repaired.
