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“Its the punch in of app you use multiple times a day.
You dont spend very long.
Apple Sports welcome screen.
The whole thing is organized by leagues, then teams, then games.
Cue, who’s been using the app for months, called the experience “very clean.”
Instead, you get to choose your preferred leagues and favorite teams (and not just US teams.
Apple Sports welcome screen.
The app already supports Bundesliga, LaLiga, Liga MX, Ligue 1, and Premier League).
For his part, Cue is quite focused on the real-time nature of the app.
“Obviously, in the world of today, that is a real problem.
Apple senior vice president of Services Eddy Cue looks on before the start of the Apple Worldwide Developers Conference on June 05, 2023 in Cupertino, California. Apple CEO Tim Cook kicked off the annual WWDC23 developer conference. (Photo by Justin Sullivan/Getty Images)
That turns out not to be the case at all.
“Unfortunately, its not as simple as I wouldve hoped,” said Cue.
“The leagues dont really have [the real-time data]… because theres so many different sports and so many different data points.”
Apple Sports game stats.
That means a robust client/server architecture that minimizes latency.
Keeping it simple means that Sports comes across as more of a stats book than a sporting multimedia fest.
Sports also invites an element of that other favorite sporting pastime: betting.
Apple sports manage page.
I asked Cue about any gambling addiction warnings the app might include.
To do so, Sports users will need to head into the tweaks.
Weve got ideas on what to do.”
Apple Sports game stats page.
Cue said he expects to have something on Sports in time for the tournament.
I do wonder how ready Sports is for the fans' almost unlimited appetite for sports info.
How, I wondered, would Sports satisfy that enthusiast?
How could he have two or more game cards on his iPhone screen at once?
Cue smiled impishly, “I couldnt help myself, that was like a softball in sports terms.”
Its an interesting idea.
I understand the request.”
On the alert
What sports won’t do, though, is overload you with game moments.
“It’s one of the things that we care about deeply,” said Cue.
Sports, though, probably won’t be covering the event.
“No, not at this time.
“I think its an interesting one.
Highly complicated, because every sport is very different in how it gets scored and measured.
I think would require some significant work.
Its something we thought about.
Hopefully, we can get to it.”
“Just shows you, theres a wealth of opportunity here,” he added.
Cue’s perspective on the potential and future of the Sports app matters.
He knows Apple, he knows sports, and he knows Apple customers.
