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Approved in November 2022, the new legislation is set to be officially enforced on March 6, 2024.

That’s when the choices you select for your Google account will also take effect.

British flag and binary code graphic background

This will ultimately makeonline trackinga little bit more difficult as your Google activities won’t be connected.

The UK is currently voting on a bill similar to the EU DMA.

So, forget about video recommendations on YouTube or location advice on Maps based on previous browsing activities.