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Despite a modest clawback as we head into 2024, the market is still nowhere near a full recovery.

However, amidst this market turmoil some companies have thrived and grown faster in 2023 than in 2022.

Representational image of cloud computing

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Co-Founder and Executive Chairman of UK payments unicorn Paddle.

AI-native businesses are gaining serious backing, accounting for most new cloud-based unicorn companies in 2023.

This rapid rise has mostly been down to how easy-to-use AI is.

And, as this technology improves, usage in companies of all sizes will surely accelerate.

To be competitive and sustainable, these companies also need to effectively monetise AI functionality.

Managing burn and reducing expenditure is crucial for a modern software companys success.

There are lots of ways to improve efficiency.

Monitoring back-office costs, which a large number of startups do not do effectively, is another.

Reviewing pricing andpaymentinfrastructure is one of the most important methods for software businesses looking to improve efficiency.

Firms deploying PLG have of course not been immune from the sector-wide fall in growth.

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