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Both brands showcased high-end TVs, like theLG G4andSamsung S95D.
However, this guide focuses on their best mid-rangeOLEDofferings: theLG C4and theSamsung S90D.
The new smaller 48-inch S90D uses a regular W-OLED panel rather than a QD-OLED panel, meaning it’ll be dimmer than larger sizes of the S90D.
The LG C4 is a mid-range TV and a successor to theLG C3.
In 2023 we described the C3 as a “picture-perfect” TV for movies and gaming.
But it has stiff competition.
At CES 2024, we got our first glimpse of Samsung’s 2024 OLED TV lineup including the S90D.
And which is likely to be the superior choice, the LG C4 vs Samsung S90D?
But we can make a few assumptions based on the TVs that came before them.
It may also arrive a little later, in mid-2024.
An early look at the LG C4 as it’s being demoed by LG.
Other notable features thanks to this new chip include support for AI Picture Pro and AI Sound Pro technologies.
The LG C4 will support4K144Hz refresh rate, which is compared to the 120Hz in the LG C3.
It will also beAMDFreeSync andNvidiaG-Sync certified, have four HDMI 2.1 ports and LG’s Game Optimizer menu.
The LG C4 is going to have an even better and brighter picture than last year’s C3. Here’s a demo of the new TV set.
Many of these features are also in the higher-end LG G4 and even the LG M4.
Making the LG C4 a really appealing proposition especially for gamers.
The LG C4 will also support HDR10 and HLGHDRformats, as well as Dolby Vision.
A 42-inch Samsung OLED is nice, for sure – but did it have to be like this?
But other than that, we can expect many similar features to the S90C.
One new feature on the Samsung Game Bar in the S90D is called Auto AI mode.
Like the LG C4, the Samsung S90D is a good gaming TV.
The LG C4 (pictured here at CES 2024) was noticeably brighter than the C3.
It also supports HDR10+, HDR10 and HLG HDR formats.
But, like all TVs from Samsung, it doesn’t support Dolby Vision.
The smaller sizes will use the standard W-OLED panels developed by LG, as will the massive 83-inch version.
We saw the S90D in person at CES and we were impressed with the vivid, coloful picture.
It’ll be interesting to see whether the S90D and LG C4 fare the same.
This feature upmixes audio into different virtual channels, optimizing sound to better suit what youre playing and watching.
We don’t know much about the sound on offer from the Samsung S90D yet.
But the Samsung S90D builds on the success of the S90C, which was a big winner in 2023.
We’ll get full pricing details and hands-on reviews soon.