When you purchase through links on our site, we may earn an affiliate commission.Heres how it works.

In my defense, L’Oreal’s new AirLight Pro isn’t just any hair styling equipment.

It also might bear more than a passing resemblance toZuvi’s two-year-old and well-regarded Halo hair dryer.

L�Oreal AirLight Pro

However, two tech advancements caught my eye.

Eventually, you may be able to share those customizations with other AirLight Pro users.

People should not suffer the consequences of being eco-friendly.

L’Oreal AirLight Pro

We wanted to build the best hair dryer and then make it eco-friendly.

In the end, L’Oreal collected 15 patents on the gadget and an early award from CES 2024.

People should not suffer the consequences of being eco-friendly.

We wanted to build the best hair dryer, and then make it eco-friendly," Balooch told me.

In all cases, L’Oreal expects to price the dryer at roughly $400 (about 315).

There’s no word yet on what attachments will be available, or what these will cost.

Were covering all of the latestCES newsfrom the show as it happens.

And dont forget tofollow us on TikTokfor the latest from the CES show floor!