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High-volume email senders should prepare now to comply with these new standards to maintain customer trust and messaging reach.
Non-compliance could result in emails being blocked, affecting key business functions like customer acquisition and promotions.
Ensure that all necessary authentication protocols are in place and functioning correctly.
Configure SPF: Set up Sender Policy Framework to protect email domains.
Implement DKIM: Utilize DomainKeys Identified Mail to demonstrate email ownership.
DKIM signs messages in a verifiable way, using cryptographic authentication to distinguish legitimate senders from malicious ones.
Implement DMARC: Deploy Domain-based Message Authentication, Reporting, and Conformance to authenticate sender addresses.
Enhance list transparency by reviewing subscription flows and opt-out processes in email preference centers.
Email is a common avenue for various cyber threats.
Phishing attacks, the most prevalent form of cybercrime, exploit the trust of users to extract sensitive information.
Furthermore, authenticated emails are less likely to carrymalware, protecting users from inadvertently downloading harmful content.
The introduction of these requirements highlights the need for an industry-wide evolution towards better email security practices.
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