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Its this premium LCD market, though, thats suddenly starting to feel squeezed.
In particular, easily the most brightness Ive ever seen from an OLED screen.
Long gone are the days when it was exciting if an OLED TV hit 600 nits.
Especially as this series also happens to feature a remarkably effective reflection-rejecting filter on the front of its screen.
OLED TVs also more readily deliver realistic wide viewing angles than LCD TVs can.
Theres a problem here too, though.
Premium LCD TVs (which inevitably use local dimming systems these days) have consistency issues of their own.
But no consumer TV yet has fully nailed it yet.
Can LCD deliver a brighter future?
All these big numbers sounds pretty promising for premium LCD, to be fair.
I personally love lots of brightness myself for HDR viewing too, for whatever thats worth.
Obviously Sony hopes its new mastering monitor might start to shift the dial on filmmakers relationship with brightness.
Especially when there are premium LCD TVs out there in the consumer world capable of handling all those nits.
I hope that happens too, actually.
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