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You’ve got to hand it to Carl Pei’s marketing team at Nothing.
Then, Ear (2)’s was a beetle.
pic.twitter.com/znswtNwgFVMarch 27, 2024
What else can I tell you?
I mean, clutching at straws a little, aren’t we?
We’ll almost certainly get an announcement thatan announcement is coming soon… soon.
This is just how the Nothing hype machine works.
Honestly, I don’t mind it.
This transparent, design-led, something-but-almost-nothing story is where Nothing shines as a brand, for me.
But rest assured, we’ll be ready for Nothing.
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