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Lets pour one out for theApple Carfans.
The hopeful few who were saving a down payment for 2025, then 2026, then 2030 and beyond.
That sure looks like it could become a TV set
The analysts who asked on every earnings call when is theAppleCar coming?
Its never coming, we have learned.The Apple Car has been killed, its team reshuffled into other projects.
Feel free to groan.
That sure looks like it could become a TV set
I groaned when somebody mentioned the stupid Apple Car.
I groaned when I saw terrible CGI mock-ups of a vaunted Apple vehicle of the future.
I groaned at rumors that Apple might buy Tesla.
That sure looks like it could become a TV set
I groaned and groaned, and now there is no Apple Car, so clearly groaning works.
We can be thankful there is no Apple Car, now that weve seen theApple Vision Pro.
A car that costs seven times what the next best car costs.
Just kidding, Im sure the Apple Car would have been amazing.
Its easy to be sure, because the Car is never coming.
I dont meanApple TV 4K, that scornful little box with its terrible miniature Schnauzer of a remote control.
I mean a real,bona fide48- to 60-inch television set.
A set I can hang on my wall, or stand on my, um, stand.
The TV of my dreams.
A TV set to match thebest iPhone.
A TV interface thats as smooth asiPadOS.
Admit it, an Apple Television just makes too much sense.
First of all, Apple sells all of the pieces that make a television set already.
It sells a TV interface, tvOS, complete with apps, games, and original content.
Apple owns its own TV channel withApple TV Plus.
It just doesnt make a TV.
There are TVs that disappear, fold, and roll up.
Now would be a great time for Apple to make a splash in television design.
Its time for the remote to die.
Today, I have two TV sets at home, and four TVs among them.
I have aSamsung smart TVwith aGoogle Chromecastattached.
I also have aTCL Roku TVwith an Apple TV4K.
The Apple remote app is only marginally better than the demonic Apple TV remote.
Instead, Imagine a TV that could respond to gestures.
Imagine a television that tracked your eyes for control,a laVision Pro.
That would be wonderful.
We need Apple to fix Netflix, and Hulu, and Max, and…
The third reason we need an Apple television is to bully the content providers.
No more paying $100 a month for channels we dont want?
Wow, we were stupid.
Apple did it before.
Eventually, Verizon and every other wireless carrier caved to Apples insistence.
It would need to revolutionize TV and make us realize weve been doing things wrong the whole time.
You know, the way the iPhone changed smartphones, or Tesla changed electric cars.
Ooh, too soon, Car fans?
But its not too late for Apple to make a great TV.
