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OpenAIrecently published a music video for the songWorldweightby August Kamp made entirely by their text-to-video engine,Sora.
The ambient track coupled with the footage results in a uniquely ethereal experience.
Its half pleasant and half unsettling.
Its unknown what text prompts were used on Sora; Kamp didnt share that information.
But she did explain the inspiration behind them in the description.
She states that whenever she created the track, she imagined what a video representingWorldweightwould look like.
However, she lacked a way to share her thoughts.
Thanks to Sora, this is no longer an issue as the footage displays what she had always envisioned.
It’s “how the song has always looked from her perspective.
Embracing Sora
If you pay attention throughout the entire runtime, youll notice hallucinations.
Leaves turn into fish, bushes materialize out of nowhere, and flowers have cameras instead of petals.
But because of the musics ethereal nature, it all fits together.
Nothing feels out of place or nightmare-inducing.
If anything, the video embraces the nightmares.
We should mention August Kamp isnt the only person harnessing Sora for content creation.
Media production companyShy Kids recently published a short filmonYouTubecalled Air Head which was also made on the AI engine.
It plays like a movie trailer about a man who has a balloon for a head.
Studio executives are apparently excited at the prospects of AI saving time and money on production.
She looks forward to seeing what other forms of storytelling will appear as artificial intelligence continues to grow.
In our opinion, tools such Sora will most likely enjoy a niche adoption among independent creators.
Both Kamp and Shy Kids appear to understand what the generative AI can and cannot do.
They embrace the weirdness, using it to great effect in their storytelling.
People still talk about how weird or nightmare-inducing content made by generative AI is.
Unless OpenAI can surmount this hurdle, Sora may not amount to much beyond niche usage.
Its still unknown when Sora will be made publicly available.
OpenAI is holding off on a launch, citing potential interference in global elections as one of its reasons.
Although, there are plans torelease the AI by the end of 2024.
