Google’s new bulk sender guidelines spell trouble for B2B
When you purchase through links on our site, we may earn an affiliate commission.Heres how it works. Back in October,Googleand Yahoo unveiled a pivotal update to their bulk sender guidelines. Specifically, they defined a spam complaint threshold of 0.3%. They likely have low existing complaint rates and can more easily and safely expand their outbound efforts. And it turned out that we were right. Our findings showed that complaint rates were well beyond the 0....