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This would include when a game has been paused for a certain amount of time.
The patent (which is still pending) is looking for a way to circumvent this.
That said, it’s clearly quite volatile tech should it be implemented poorly.
There’s every chance this ad system may not work as intended.
Imagine having an ad flash itself on your screen during a lengthy, engaging cutscene.
Or one that loses you that clutch final round during aTekken 8ranked online session.
It doesn’t specify the amount of time that needs to pass for an ad to be displayed.
It could be minutes or even less.
That being said, there’s absolutely no guarantee Roku will implement this technology should the patent go forward.
Even companies likeSonyand Nintendo file patents for certain technologies and systems that never really come to fruition.
