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Einstein Copilot for Shoppers forms part of the update; its a customer-facing generative AI assistant.
Einstein Copilot for Shoppers is an extension of the existing tool.
Einstein Copilot for Shoppers is in pilot and will be generally available in summer 2024.
Beyond the customer-facing app, a new AI-powered page designer will be launched for merchandisers along with new insights.
Marketers will also get a handful of new AI-powered tools.
