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And honestly, why not?
Do I agree with that statement?
The Samsung Galaxy S24 (left) and iPhone 15 Pro (right)
Lets break down the figures.
By contrast, Samsungs share of the same market fell to 32% during the same 12-month period.
But this approach may help Samsung stop the bleeding.
The titanium-clad Galaxy S24 Ultra (left) and iPhone 15 Pro (right)(Image credit: Philip Berne / Future)
If Apple no longer holds the aesthetic advantage, thats one less thing for Samsung to worry about.
If you cant beat them, join them.
Then once youve joined them, offer better hardware.
The Samsung Galaxy S24 Plus in Marble Gray(Image credit: Future | Roland Moore-Colyer)
The S25 is very beautiful.).
Perhaps, then, Samsung can return to its former glory by beating Apple at its own game.